Erbacher Maximilian
PROMISES
Bangalore (Indien): Goethe Institut Bangalore, 2014
(Buch) 40 S., 14,8x21 cm,
Techn. Angaben Broschur, Digitaldruck
ZusatzInformation The Pepsi Challenge
Oversized ‘promises’ in the form of real estate advertisements are promoting the new city along the lines of global real estate and living standards. ‘The perfect union to all you desire’ and ‘We believe luxury is best served in small quantities’ first seen along Varthur Road in Whitefield, Bangalore, caught my attention. The second one leaves a particularly ironic, tangy, protestant-flavoured impression, seen from the German point of view.
Questions emerged about the Indian caste system, the sense of community, modesty and personal goals.
The design of this urbanity also reminds me of earlier journeys to the United Arab Emirates and Shanghai. The new urbanity becomes exchangeable, custom-tailored and its ‘ultra-luxurious villas’ accessible ‘for the chosen few’ of the Pepsi Generation.
But what happens to the majority of a city’s population and its needs, uncertain ownership and neglect of basic amenities? Can it withstand the pressure flashed on every corner of the city? Do these promises affect social cohesion? ...
Text von der Webseite
Namen Manjula Sen (Autor) / Max Mueller (Direktor Goethe Institut Bangalore) / Srajana Kaikini (Autor)
Sprache Englisch
Geschenk von Maximilian Erbacher
Stichwort Stadtraum / Werbung
WEB http://maxerbacher.de/raum/promises.aspx
TitelNummer 024222645 Einzeltitelanzeige (URI)